In this world of social media, websites and YouTube, there are so many avenues for future collegiate athletes to take on their quest for success. A big part of getting noticed is creating a recruiting video and/or website. A recruiting video is almost an essential component to any good athlete’s portfolio.
If you think about it, videos make sense. Coaches can’t physically get to every player because they don’t have the time or the budget. So having a video online is imperative in order to be seen by coaches! I would take it even a step further and have your athlete have their own blog with stats, video, photos and more.
Getting a professional video can be very pricey and probably not needed unless you have the extra money to spend. Video cameras on the phone can work just fine as long as your editing down video and getting good highlights. A 30 minute video of your kid working out at practice isn’t going to cut it! You need to edit the video into highlights. And don’t forget to add graphics and music to help you stand out. But I will warn you that it’s important to also keep the feel of the game in the highlights and don’t edit the music into the video where it overpowers the clip.
Here are some great tips to creating a recruiting video and website:
– Start with your best stuff – Always put your best highlights first. A coach may only have a few seconds to look at your tape, so make sure you grab their attention right off the bat with your best highlights.
– Keep your video to no longer than 7 minutes – Again coaches don’t have that much time to watch thousands of videos so keep it short but powerful.
– Do something to make yourself stand out – Your best highlights will speak volumes to a coach but why not create an entire YouTube channel with highlights too. Add graphics with your stats and be creative.
– Edit your video yourself – Only you know what is your best. With iMovie and other great video editing software, you can edit the clips yourself. Even YouTube lets you edit so take advantage of technology and do it yourself. There are several online editing programs that are pretty easy to use.
– Don’t add music to your highlights – It’s ok to add a little music to your graphics or stats but keep the highlights clean — crowd noise is way interesting!
– Use spot shadows or arrows – This is a good tip. If you can’t tell who you are from the stands, try and highlight who you are.
– Add graphic at beginning and end – Very much like a resume, it’s important to include information like sport specific measurements (height, weight, achievements like yardage, era, goals etc) and don’t forget to include info on how to reach you.
– Post Your Video Online– There are tons of video-sharing websites where you can upload your video for free. It is much easier for coaches to click on a link that you send them. Examples: are YouTube or Vimeo .
– Create a website – It’s very easy to have a highlight reel on YouTube but if you want to take it a step further, create a blog with information about your sports history. Include photos, highlights, achievements, etc.